An all-in-one platform for Mumbai’s new-age parents and their endlessly curious kids. In today’s fast-paced urban life, managing multiple after-school activities can be a logistical headache for parents. Research reveals that 46.2% of urban kids attend three or more activities weekly, while 53.8% of parents find it difficult to manage schedules and logistics. Even more concerning, 68% of children remain enrolled in mundane, uninspired sessions.
The Big Little Club aims to change that. Catering to upper-middle-class and affluent families in Tier 1 cities, with exposure to international schooling and alternative education models, this digital platform makes it seamless for parents to discover, book, and manage meaningful after-school experiences for their children — all in one place.
What Sets Us Apart? With strong community connections, access to international providers, and integration with the MuSo ecosystem, The Big Little Club isn’t just a digital solution — it’s a cultural hub with a physical footprint, making it the only direct competitor of its kind in this space.
Annual Event: Kindling Fest - The Big Little Club’s extensive network fuels Kindling Fest, a highly anticipated annual gathering designed to spark curiosity and creativity.
Launch Campaign: Make Your Mark - Before the platform officially launches, Mumbai’s kids are invited to paint their own “i” at iconic spots across the city — symbolising their spark in The Big Little Club community.
Merch & Collaterals - To extend the brand experience beyond the digital.
