Bombay Closet Cleanse - Freelance

If I had to test my luck, I’d go to the thrift store. So when Alisha Poonawala asked me to join her on this re-brand project, It was a definitive yes! My role involved assisting Alisha in the rebrand, to enhance both their online as well offline presence. We built a bunch of collaterals like posters, signages, gift cards, IP lockups, social media and slowly re-built their visual identity. You can clearly see that we had a ton of fun during this process. Here you will find a few of the collaterals done by me which spread across building a visual language for social media, building typographic lock ups, posters for communication and merchandise like t-shirts.